SEBRING, Fla. (Jan. 7, 2018) – The Highlands County Tourist Development Council (TDC) recently launched a new Art & Culture Passport to promote and showcase the county’s Art & Culture attractions and events to visitors.
The idea for a Passport came from TDC Member Cindy Garren, who is the Director of Cultural Programs at South Florida State College.
“We wanted to design an interactive art and culture program that would engage visitors and encourage them to frequent our art and culture attractions and events,” Garren said. “Other destinations have launched similar programs in order to increase foot traffic to businesses and events.”
The Passport booklet will be distributed at the three local Chambers of Commerce, the TDC office, at the locations of participating attractions and events and can be requested online at VisitSebring.com. Once tourists visit at least 10 of the 34 listed attractions or events and get their Passport stamped, they can enter it to win a $500 VISA gift card, which will be randomly selected twice a year.
For more information, please visit VisitSebring.com or call the TDC office at (863) 402-6909.