Community Redevelopment Agency
368 South Commerce Avenue
15 Mar, 2018 No Comments

Sebring Soda Festival & Children’s Museum of the Highlands Announce Kids Soda Coloring Contest

SEBRING, Fla. (March 14, 2018) – The Sebring Soda Festival in partnership with the Children’s Museum of the Highlands, is proud to announce the Sebring Soda Festival Kids Coloring Contest.  Kids ages 10 and under can pick up their soda-themed coloring sheets that the Children’s Museum of the Highlands (located inside Lakeshore Mall) or at the Greater Sebring Chamber of Commerce or download a copy at
There will be three different age categories: 3 and under, 4-6, and 7-10.  The winner of each age category will receive a Family Pass for Four (4) to the Children’s Museum of the Highlands and a $20 gift certificate to Sebring Soda & Ice Cream Works. Entries must be returned to the Children’s Museum of the Highlands or the Greater Sebring Chamber of Commerce no later than March 31. Representatives from Highlands Regional Medical Center, which is the Main Sponsor of the Soda Festival, will conduct the judging. 
Finalists in each age group will be displayed at the Soda Festival in the Kids Zone and the three winners will be announced at the Festival on April 7. 
Tickets are now on sale online for the highly anticipated Sebring Soda Festival taking place in historic downtown Sebring April 6-7.  This family-friendly event is free to attend during the day on April 7 from 10AM-5PM; however, Tasting Tickets, which will be required to taste the 200+ sodas, are now available for pre-purchase at http://www.sebringsodafest. com/ as well as tickets to the Pop & Fizz Cocktail Tasting & Pairing Party for adults on April 7 from 6-9 PM.  
The event will kick off on Friday, April 6 with a Rockin’ 50s Block Party from 5-8 PM which will be a free, family-friendly event featuring live music, games, fun competitions and more. 
All event details, including information on tickets, vendor space, volunteers and sponsors, can be found at 
08 Mar, 2018 No Comments

Race Gala – Celebrate the 12 Hours of Sebring!

Kick off the 12 Hours of Sebring race festivities, a “throwback” Race Gala will take place on Wednesday, March 14 at the Sebring Civic Center. Attendees can celebrate the city’s internationally-acclaimed sports event and experience the race gala like many members of the Sebring community remember with good, old-fashioned community fun!

“The Race Gala has always been the race event for Sebring to celebrate the races and the exciting time in our community,” said Sebring Mayor John Shoop. “The Art League has done a great job carrying on the traditional of the Race Gala, and we are thrilled to bring the event back to its Wednesday night (before the race) date.” Attendees can experience an international food, wine and beer tasting, along with a cash bar, live music and race festivities.


Latest News:
Limited Number of Tickets on Sale for “Throwback Style” Race Gala Set For March 14
 A limited number of tickets are now on sale for the “throwback” Race Gala that will kick off the 12 Hours of Sebring racing festivities on Wednesday, March 14 at the Sebring Civic Center (355 W. Center Avenue, Sebring) from 6-9 PM.  Attendees can celebrate the city’s internationally-acclaimed sports event and experience the Sebring Race Gala like many members of the Sebring community remember with good, old-fashioned community fun!
“The Race Gala has always been THE race event for Sebring to celebrate the races and the exciting time in our community,” said Sebring Mayor John Shoop.  “The Art League has done a great job carrying on the traditional of the Race Gala, and we are thrilled to bring the event back to its Wednesday night (before the race) date.”
Attendees will enjoy food, wine and beer tasting, along with a cash bar, live music and race festivities.  Entertainment will be provided by Penny & Roger who performed in years past, and the local Sugar Sand Distillery will be conducting product samplings.
Race Gala sponsors include: John A. Anthony/Anthony & Partners; David E. Willey, DMD, PL; Harbor Community Bank; Palms of Sebring; Marmer Construction, Excavation Point, Inc.; Maxwell Pest Control; Alan Jay Automotive Network; City of Sebring; Miller Central Air; Firehouse Billboards; Creative Printing; Kristy’s Creatives; Palmer’s Grand Rental Station and Robbins Nursery. 
Food will be provided by Blue Lagoon Saloon, Dee’s Place, Faded Bistro & Beer Garden, Nutmeg’s Cafe, Palmano’s Pizzaria and The Smoke Shack. Beer provided by Bernie Little/Budweiser. 
Sponsorships are available.  A limited number of tickets are available for $40 for Highlands Art League members and $50 for non-members.  They can be purchased online at or at the Art League office (1971 Lakeview Drive in Downtown Sebring in the green Clovelly House).  For more details visit or call (863) 385-6682. 
27 Feb, 2018 No Comments

12 Hour Fan Fest – See The Cars, Meet The Stars!

You are invited to see the cars and meet the stars of the 2018 Mobil 1 Twelve Hours of Sebring on Tuesday, March 13th between 5-9 PM in downtown Sebring!
This free community event will allow fans to welcome their favorite teams and drivers to Sebring as the elaborately designed transporters enter Circle Park Drive from Sebring Parkway and North Ridgewood Drive at 5:30 p.m. Music and entertainment at the circle will start at 5 p.m. with many drivers competing in the 66th Mobil 1 Twelve Hours of Sebring taking part in autograph session, fan forum and meet and greets.

Fan Fest features include:
– The 1st ever, Outback Steakhouse Transporter Parade
– Photo opportunities with the official Raceway Corvette pace car
– Special appearance by The Michelin Man
– Food Trucks from Gourmet Truck Expo
– Opportunities to win 12-hour 4-day supertickets
– Driver autograph session
– Fan Forum with the stars of the 12 Hours
– Live DJ and more!

Going? Please let us know on our Facebook Event Page. 

16 Feb, 2018 No Comments

Circle of Speed – The Return of Historic Race Cars!

Take in the sights and sounds of the race with an up close and personal look at the cars that made the 12 Hours of Sebring world famous. Meet the drivers, see the cars and enjoy a delicious lunch in beautiful downtown Sebring! This year’s event will also feature a car show that is FREE to the public to participate! Showcase your speedster and feel like a racecar driver for the day. Download your registration form at HERE, and submit completed forms to by March 9th to reserve your spot.
Bring your friends and loved ones downtown and celebrate our City’s rich race history! Going? Please let us know on our Facebook Event Page


07 Feb, 2018 No Comments

Sebring Soda Fest Announces Celebrity Mixologist

SEBRING, Fla. (Feb. 6, 2018) – The Sebring Soda Festival (April 6-7) is proud to announce Brenda Terryan award-winning cocktail artist known for her passion behind the bar and her mix of imaginative, aromatic and balanced cocktails, will serve as the Celebrity Mixologist at the festival’s Pop & Fizz Cocktail Tasting & Pairing Party on April 7 from 6-9 PM.   
Originally introduced to the craft scene while living in New York City, Brenda worked in coveted Foodie Centric Brooklyn establishments, such as Berlyn and Prime Meats. It was during this time that her love for alchemy and cocktail creation began to bloom. 
“They let me play behind the bar during the day when it was quiet. I asked a lot of questions. At night, I used to watch the bartenders pump out cocktails in high volume as though it was a simple task for them as they danced and laughed with each shake and stir,” she said.  “Then and there, I fell in love with the bartender.” 
From fashioning classic tipples to creating original recipes, she has created one-of-a-kind libations for various U.S. and International bars, restaurants, and brands. Including: 
  • Ciro’s, Le Meridien, The Straz Center for the Performing Arts, Art with a Twist for the Chihuly Collection, The Tampa Yacht Country Club (FL)
  • Barleycorn (NC) 
  • Tullamore Dew (Ireland), Chartreuse (France), Bombay Sapphire (UK), Domaine de Canton (France), Elijah Craig (USA)
Brenda enjoys the challenge of competing in cocktail competitions and has entered events at both regional and national levels earning the following titles:


  • Heaven Hill’s Bartender of the Year Regional Winner  | 2017 
  • Bombay Sapphire’s Most Imaginative Bartender Award, Southeast Regional Winner & North American Finalist | 2015, 2016, 2017 
  • Espolon Tequila’s Cocktail Fight Champion & National Finalist | 2016 
  • Best Cocktail in the Bay, Art With a Twist | 2014


Certain tastes, smells and sights bring us back to our childhood, and soda pop is often one of those tastes that brings along fond memories. Cooling off on a hot summer day with a root beer float, or a sharing a cola at the drug store fountain with friends, are the types of nostalgic moments you’ll be transported back to at the Sebring Soda Festival.  This new and exciting event is a unique opportunity to showcase the small town feel of the beautiful downtown Sebring area while promoting a family-friendly event that everyone can enjoy. With hundreds of craft sodas available for sampling (such as Ramblin’ Butterscotch, Cicero Peach Cobbler, Mr. Q Cucumber and Mo’s Mint Julep), along with a classic car show, live entertainment, art and craft vendors, pop-up retail storefronts, a variety of food options, kids zone, and more, we will bring back vintage fun for all ages.    
The event will kick off on Friday, April 6 with a Rockin’ 50s Block Party from 5-8 PM which will be family-friendly and free to attend.  The Soda Fest will take place from 10AM-6 PM on Saturday, April 7 with live entertainment, a Kids Zone, classic car show and more.  It is free to attend and tasting tickets will be available to purchase soda samplings.  To complete the festivities, the Pop & Fizz Cocktail Tasting & Pairing Party (adults only) will feature Celebrity Mixologist Brenda Terry presenting special soda-based cocktails with culinary pairings. Tickets are on sale for this event and are limited. 
All event details, including information on tickets, vendor space, volunteers, and sponsors, can be found at 
26 Jan, 2018 No Comments

Heard of the Latest News? February’s Newsletter is Here!

SEBRING, FLA. (JAN 23, 2017) – The Sebring Community Redevelopment Agency (CRA) invites you to ‘Let The Good Times Roar’ in Downtown Sebring during the month of February. Below is a list of events and promotional offers for all to enjoy.

FEBRUARY 1, 8, 13, 20, 22 & 27th: Fun & Interactive Workshops

Join Grateful Hearts’ workshops where you can complete a different design in one class at 1989 Lakeview Dr. 6 PM. To register call (863) 471-0611 or visit

FEBRUARY 2, 9, 16 & 23rd: Creative Kids VIP Heart Club

From 3:30 – 5:30 PM for ages 7 and up (Kindergarten – High school). Drop-ins are welcome; $40 each Friday or pre-register for a discount. The deadline for Kids Camp Spring Break registration is Feb. 23rd. To register call (863) 472-0611 or visit

FEBRUARY 9 – 17th: 2018 Highlands County Fair

Mark your calendars; your favorite fair is around the corner! Enjoy 9 days of family fun from 5 – 10 PM at 781 Magnolia Ave. Questions? Contact the Fair office with at (863) 382-2255 or email Vendor space is available; click here for an application if needed.

FEBRUARY 10th: 35th Annual Roaring 20s Festival

Celebrate a golden era of opulence, art & music at this year’s 35th Annual Roaring 20s Festival, 9 AM – 4 PM in Downtown Sebring. Enjoy the food, crafts and antique cars & live music by The Jazz Phools.

FEBRUARY 2nd: Sounds of the ’60s with Lotela Gold

Lotela Gold is a five-piece 60’s rock and roll show band set to perform live at the Circle Theatre; 202 Circle Park Dr. 7 – 9 PM. Full details and ticket info found here:

FEBRUARY 13th: Italian Night With Grateful Hearts

Switch it up and bring a date or best friends to enjoy a night of food & painting fun! Hurry, spots are limited. For more info and registration

visit or in the store at 1989 Lakeview Dr.

FEBRUARY 16th: Historic Downtown Sebring Gallery Walk

Stroll through Historic Downtown Sebring and enjoy art from various galleries from noon – 8 PM.

FEBRUARY 12th: Happy Hour of Beers & Valentines

Pick your Valentine gift between 5 – 6 PM at 541 N. Ridgewood Dr. and spin the Beer Roulette Wheel to see your savings! Drink a free beer while you get set up for delivery, all within the hour.

FEBRUARY 1, 8, 15 & 22nd: Free Community Programs

Take advantage of the ongoing FREE Champion For Children programs for the community every Thursday at the Circle Theatre. To register visit the Family Resource Center at 202 Circle Park Dr. in Downtown Sebring.

FEBRUARY 22nd: Michael Jr. Comedian LIVE (FREE)

From comedy clubs across the country, and appearances on TV and in War Room, Michael Jr. is coming to the Circle Theatre, 3 – 4:30 PM

Special Offers:

Frames and Images (108 Circle Park Dr.)

10% off any custom frame job.

Cobra Transmission Parts (126 E. Center Ave.)

5% off of all hard parts in stock.

Kathy’s Consignment Boutique (659 S. Commerce Ave.)

20% off all roaring 20s fashions.

Grateful Hearts (1985 Lakeview Ave.)

FREE gift for every purchase over $35.

Doggie Stylz By Leslie (133 E. Center Ave.)

Receive $10 off grooming over $45

More discounts available via the Buy Downtown Sebring program. Learn more about downtown’s favorite discount card via

18 Jan, 2018 No Comments

Historic Downtown Sebring Gallery Walk

You are invited to the ‘Historic Downtown Sebring Gallery Walk’. Enjoy art from some of your favorite galleries, and refreshments on Friday, February 16th from 12 – 8 PM! Save the date and share with a friend.

Participating merchants:
Alice Stroppel’s Studio 215 (215 N. Ridgewood Dr.)
The Off Circle Gallery (133 N Ridgewood Dr.)
Downtown Mall & Marketplace ( 231 S Ridgewood Dr.)
Linda’s Books (108 Circle Park Dr.)
Gene Brenner pottery (104 Circle Park Dr.)
Janet King Painting Studio (103 Circle Park Dr.)
Lucid Heart Gallery (131 N Ridgewood Dr.)
Bill Daley’s Photography (121 N. Ridgewood Dr.)
Abstractions, Bill Cousins
Highlands Art League (1985 Lakeview Dr.)
Grateful Hearts (1989 Lakeview Dr.)
Betty Ford Smith at the Clovelly House (351 W. Center Ave)
Pat Dews at Highlands Museum of The Arts (351 W. Center Ave)

16 Jan, 2018 No Comments

Plan Your Visit With

Looking for the perfect place to relax and create memories? Are you into golfing, car racing, fishing and overall nature? Look no further! We know the perfect site built to help you plan your visit to Sebring and surrounding areas. Visit and use interactive maps, sample itineraries, attractions guide and a visitor guide to help decide and plan accordingly. You can also find out about locations of interest, events, accommodations and where to shop and dine. Planning your stay with us has never been so easy!

Plan your next visit here

08 Jan, 2018 No Comments

TDC Launches Art & Culture Passport Program

SEBRING, Fla. (Jan. 7, 2018)  – The Highlands County Tourist Development Council (TDC) recently launched a new Art & Culture Passport to promote and showcase the county’s Art & Culture attractions and events to visitors. 
The idea for a Passport came from TDC Member Cindy Garren, who is the Director of Cultural Programs at South Florida State College. 
“We wanted to design an interactive art and culture program that would engage visitors and encourage them to frequent our art and culture attractions and events,” Garren said.  “Other destinations have launched similar programs in order to increase foot traffic to businesses and events.” 
The Passport booklet will be distributed at the three local Chambers of Commerce, the TDC office, at the locations of participating attractions and events and can be requested online at  Once tourists visit at least 10 of the 34 listed attractions or events and get their Passport stamped, they can enter it to win a $500 VISA gift card, which will be randomly selected twice a year.     
For more information, please visit or call the TDC office at (863) 402-6909.  
03 Jan, 2018 No Comments

Sebring Historical Society Newsletter (Issue 171)

Sebring Circle Landmark Lovingly Restored! John Anthony Will Discuss Why and How He Did It

Tampa attorney John Anthony, who has bought and restored the 99-year old Highlands Bank and Trust Building, which he has renamed the Tavern Building, will be our speaker on Saturday, January 20, at our quarterly luncheon meeting. Mr. Anthony will be joined by his 86 year old dad, Al Anthony, who has been with him every step of the way during the restoration project…


Click below for the full newsletter and find out more about the old Highlands Bank, the Amtrak Station renovation, the next quarterly luncheon meeting, new happenings at the Sebring Historical Society, and the City Bridge Club.